“You couldn't ask for much more than this... a must-see for all cinephiles that came of age during the VHS era” - Cory Everett, INDIEWIRE
Remember those carefree days of wandering the dusty aisles of your local video store for hours on end, trying in desperation to carefully pick out the three or four premium, dirty titles you were allowed to rent before your parents gave you their mediocre G-rated ultimatums? Well, you probably didn’t realize the thousands of man-hours put into getting that smut onto VHS, or the hundreds of fans who would now trade their eyeteeth for the same tape of seemingly-forgettable raunch you oh-so-nonchalantly slapped into your VCR without a second thought.
And therein lies the brilliance of REWIND THIS!, a passionate geek doc that not only follows the life and death of the videocassette, but also the amazingly complex backstory of how it became a format for the ages — transforming from afterthought into obsession. Interspersed with endearing insight into the lives of countless modern-day VHS collectors and enthusiasts, this stand-up-and-cheer industrial underdog story sheds light on why geeks and everymen alike can’t stop thinking about those temperamental plastic black cases that gave us so many hours of home entertainment. Starting with the birth of the ten-ton, top-loading videocassette recorder, REWIND THIS! explores the stories behind the men and women around the world who fought to change the way we were entertained. From Japanese tape innovators and the VHS/Beta war to American schlockmeisters and the legions of fans who still love them, this is the tale of those daring souls who took cinema out of the theatre and brought it permanently into our homes.
Featuring intimate, enlightening, and often hilarious interviews with Frank Henenlotter, Jason Eisener, Atom Egoyan, Charles Band, Cassandra Peterson, Mamoru Oshii, Don May Jr, David Gregory, Zack Carlson, Mike Vraney, Tom Mes, Lloyd Kaufman, Todd Brown, Roy Frumkes, Bill Margold and many more, this is the answer to every question you’ve ever had about fandom’s favourite format. So listen up, kids — it’s time to grab your soda, make sure the pizza’s ordered, and that your sleeping bags are rolled out, because you’re about to take a ride down a memory lane of magnetic tape with the must-see fanboy doc of 2013. Screw yer BluRays. Rewind this!
— Ted Geoghegan